We are a proud sponsor of the Primal Wear Cycling Team.

As such, we are happy to provide Primal Wear with a new Audi A4 Avant for the team's exclusive use. The vehicle can be seen at any number of cycling events this season and should be easily identified by its custom wrap in support of the Primal/Treads Regional team. This team consists of 26 riders with the expectation to win a number of state titles with the talent it has recruited.

As a premier sponsor of the teams, we hope you'll join us in our support of the Primal/Treads Regional team, along with Primal Wear, at such events as the Healing Wheels Tour, Triple Bypass, Courage Classic, Primal Sunrise Century and Tour de Cure Colorado, just to name a few. Both McDonald Audi and Primal Wear are thrilled about this relationship and the positive impact of the Primal/Treads Regional team in the cycling world.

Primal Wear is very much focused as a company on giving back to the world through its vision as a company that can make a difference through its efforts and culture. They are a key sponsor of Trips for Kids and NICA (National Interscholastic Cycling Association), both greatly benefiting the youth of America through the promotion of health, fitness, family and community. As a partner, McDonald Audi is proud to be affiliated with such an organization committed to these values.

What is Primal Wear?

Primal Wear was founded by avid cyclists with a desire for high quality cycling apparel that broke the mold. Since 1992, Primal Wear has been dedicated to providing cyclists with highly technical clothing that looks great and performs perfectly. At the heart, they are cyclists, business people and artists who have found a way to combine their talents to produce some of the most recognizable jerseys in the world. Their original designs set riders apart from the crowd - whether it is by bringing your favorite beers and rock groups to life or showing your pride with our military jerseys.

Since its inception the company has been growing steadily and now sells hundreds of thousands of apparel items around the world every year. Despite its growth, Primal Wear strives to maintain the grassroots culture that fosters innovation and creativity and allows us to keep in touch with the soul of the sport we are dedicated to. Primal Wear is not now, nor ever will be, a corporation run by a board whose major concern is peddling rather than pedaling. This is a company of die hard cyclists committed to improving the sport.

In fact, lunch time at their Global Headquarters in Denver, Colorado is easy to spot, even from a distance. It's when everyone files through the front door, already on their bikes, ready for the daily afternoon ride.

It's a Primal thing.