Primal Wear was founded by avid cyclists with a desire for high
quality cycling apparel that broke the mold. Since 1992, Primal Wear has
been dedicated to providing cyclists with highly technical clothing
that looks great and performs perfectly. At the heart, they are cyclists,
business people and artists who have found a way to combine their talents
to produce some of the most recognizable jerseys in the world. Their
original designs set riders apart from the crowd - whether it is by
bringing your favorite beers and rock groups to life or showing your
pride with our military jerseys.
Since its inception the company has been growing steadily and now sells hundreds of thousands of apparel items around the world every year. Despite its growth, Primal Wear strives to maintain the grassroots culture that fosters innovation and creativity and allows us to keep in touch with the soul of the sport we are dedicated to. Primal Wear is not now, nor ever will be, a corporation run by a board whose major concern is peddling rather than pedaling. This is a company of die hard cyclists committed to improving the sport.
In fact, lunch time at their Global Headquarters in
Denver, Colorado is easy to spot, even from a distance. It's when
everyone files through the front door, already on their bikes, ready for
the daily afternoon ride.
It's a Primal thing.